Digital Content & SEO Specialist

Do you want to turn content into measurable impact?

At Born Donor Bank, we are looking for a Digital Content & SEO Specialist who can combine strong writing skills with a structured, data-driven approach to SEO. You understand that great content is not only well-written, but also visible, discoverable, and effective.

You will join an international marketing team based in Aarhus, working hands-on with websites across multiple markets and languages.

About the role

This role is centered on execution and continuous refinement of our digital content across markets.

You will produce, optimise, and maintain content that supports both user needs and business objectives. You will report directly to the E-Commerce Manager.

Your responsibilities will include:

• Writing and structuring web content that is clear, precise, and targeted

• Building and maintaining landing pages

• Optimising content based on SEO, AEO, and GEO principles

• Conducting keyword research and identifying new content opportunities

• Supporting campaigns with relevant and consistent content

• Updating and improving existing pages based on data and performance

• Contributing to ongoing refinement of structure, messaging, and user experience

You will work closely with the marketing team while owning and driving your own deliverables.

Who we are looking for

We are looking for someone who takes pride in strong execution.

You are likely to succeed in this role if you:

• Are a strong writer with a clear sense of structure and clarity

• Have hands-on experience with SEO and understand what drives visibility

• Thrive in a role where execution and continuous improvement go hand in hand

• Work in a structured and disciplined way and manage multiple priorities

• Have strong attention to detail and a clear sense of ownership over your output

• Use data actively to refine and improve content performance

• Are fluent in both Danish and English – additional languages are an advantage

Your background

We imagine that you have a relevant educational background within communication, marketing, or digital business development – for example communication, journalism, business administration (Cand.merc.), ITKO, or digital design.

Regardless of your background, you have hands-on experience with content and SEO and are used to creating and optimising digital content in practice. What matters most is your ability to translate that knowledge into high-quality execution and SEO-driven content that performs.

It is an advantage if you:

• Have experience with CMS platforms (e.g. WordPress, Duda or similar)

• Have worked with SEO tools such as Ahrefs, AccuRanker, or Screaming Frog

• Have experience with international markets or multiple languages

• Have worked with performance data (traffic, rankings, engagement)

• Have basic experience with image editing and graphic design

What you get

• A role in a fast-growing international company, working across markets and languages

• Ownership of execution and measurable outcomes

• Opportunities to develop within SEO, content, and digital performance at a high level

• A professional environment focused on quality, collaboration, and continuous improvement

• A workday with both autonomy and close professional sparring

• The chance to work with content that matters and make a real difference in people’s lives

Practical

• Full-time position

• Workplace: Aarhus

• Salary will be based on qualifications

How to Apply

Does this sound like an excellent fit for you? Then please apply by clicking APPLY NOW.

HR Navigator is handling the recruitment for this position.

The role is available for an immediate start, and we will conduct ongoing interviews with suitable candidates.

Who is Born?

Born Donor Bank was founded in 2016 and has quickly grown to become Denmark's third-largest sperm bank. Born now has branches in Copenhagen, Aalborg, Aarhus, and Odense and supplies donor sperm worldwide. In 2021, Born became part of Medicover, a publicly listed company focused on healthcare, diagnostics, and fertility. Born is committed to providing a service where responsibility, professionalism, and personalised care are top priorities for donors, customers, and partners alike.

Born is run by passionate individuals with extensive knowledge and commitment to the fertility industry. While operating in Denmark, Born serves additional countries, with the UK and Germany as its most significant markets. Expanding into new markets is a top priority.

Born is a company dedicated to making a difference and offers an open and inclusive working environment where employees across different roles and locations support and help each other. With a flat structure and a strong sense of teamwork, we encourage open and honest conversations about challenges. At Born, you'll find a diverse team of employees from different fields, all contributing to a solid and dynamic workplace.

If you have any questions, please feel free to contact:

Pernille de Voss, Partner - HR Navigator

Email: pdv@hrnavigator.dk

Phone: +45 6018 9892