Start date: As soon as possible

Location: Copenhagen

Employment type: Full-time

Application due: We review applications on an ongoing basis

About Ferm Living

Ferm Living is a Danish design company founded in 2006. Our in-house design team works from our home in Copenhagen, merging our Scandinavian ethos with global skills and traditions. Our collections are characterised by soft forms, rich textures, and intriguing

details that allow you to create composed atmospheres with a touch of the unexpected.

PR Manager

We are looking for an experienced PR Manager who brings a well-established international network and proven relationships with leading editors, stylists, and key opinion leaders within the global design community. With a passion for design and a talent for storytelling, you know how to shape narratives that strengthen our brand and leave a lasting impression.

Key Responsibilities

You will be responsible for creating creative PR and communication strategies for the brand’s PR activities, handling all communication with key media and opinion leaders as well as monitoring results. You will have to expand on and maintain an effective relationship with both national and international press and influencers seeking high-level coverage across print, online and social channels. In close collaboration and alignment with the global marketing strategy, you will continuously develop concepts and campaigns to best support the brand’s PR efforts.

-          Develop and execute the PR plan and strategy in close alignment with the global marketing plan and key calendar milestones

-          Responsible for building and developing strong strategic relationships with national and international target media, key press, influencers and opinion leaders.

-          Implement and deliver seasonal paid and organic social influencer campaigns

-          Follow up on PR campaigns and activities to ensure tracking against strategy and KPIs

-          Manage samples, seasonal ordering, gifting and daily press requests

-          Project manage PR events

-          Collaborate closely with PR agencies to develop and execute PR plans, ensuring strong local adaptations and continuous follow-up on performance and KPIs.

-          Prepare monthly PR reports analysing performance and tracking impact and KPIs across all relevant markets.

-          Manage and plan the PR budget 

The position reports directly to the Head of Marketing & PR and is supported by a full-time PR Coordinator.

What we’re looking for

We are seeking an experienced, creative and ambitious PR Manager with a profound understand of the craft. You are expected to have an extensive and strong network within the design industry and have significant experience with press, KOL and influencer relations. In addition, you have a genuine interest in people and storytelling and will thrive in a dynamic environment being a true brand ambassador.

-          Minimum eight years of working experience within the interior or design industry

-          Strong international network

-          Education in branding/communications or similar

-          Proven ability to initiate and bring innovative communication strategies to life

-          Well-informed within the worlds of art, design and interior

-          Outgoing, creative and excellent communicator with the ability to expand global relations with ease

-          Great project management skills and an understanding that being an excellent PR Manager requires structure, planning, focus and great attention to detail

-          Self-motivated but also a team player

-          Proficient in Microsoft Office; experience with affiliate marketing platforms and Launchmetrics is an advantage

-          Professional fluency in English, with Danish considered a plus

Preferred experience

Experience in the high-end interior or fashion industry or with other luxury products, a relevant education, and an understanding of brand ambassadorship will be highly regarded.

Please send your application and CV in Danish or English. We review applications on an on-going basis and encourage you to submit your application promptly.