The Role:

We are looking for a strategic and commercially minded professional who can translate customer and market insights into growth opportunities. Working across functions, you will help drive innovation, strategic prioritization, and data-driven decision-making.

Key Responsibilities:

The Strategic Marketing Specialist supports the execution of the division’s growth strategy by translating customer insights and market dynamics into actionable inputs for strategic decision-making. Working under the Head of Strategic Marketing, the role contributes to Customer Back Innovation (CBI) initiatives and helps identify high-value opportunities across segments and applications.

In close collaboration with Product Management, Sales, and Engineering, the position ensures alignment between market needs and solution development, supporting 80/20-focused prioritization and differentiated value creation.

The role plays a key part in strengthening ITW GSE’s ability to make informed, insight-driven decisions and deliver customer-focused, innovative solutions to the aviation industry.

Position Requirements:

• Master's Degree in Engineering and/or Business, preferably with a focus on strategy, innovation, or commercial development

• Strong analytical skills, and ability to boil down complexity into key points and make strategic decisions

• Preferably industry knowledge and insight into key trends and market development

• Strong communicator with excellent stakeholder management skills

• Global experience with deep cultural understanding and a proven ability to navigate complex multicultural environments and drive alignment across regions

• Fluent in English with the ability to communicate effectively in Danish. Additional language skills are considered an advantage

• Experience with CRM systems and their development potential, including leading cross-functional implementation initiatives and driving global adoption

About ITW:

Founded in 1912, Illinois Tool Works Inc. (ITW) is a Fortune 300 global multi-industry manufacturing leader with revenue of $16 billion in 2025. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 43,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

ITW GSE is one of the 80+ divisions in ITW under the Specialty Segment with manufacturing facilities and sales offices in Odense, Denmark, and Palmetto, Florida, and sales offices in Dubai and Singapore. ITW GSE is the leading supplier of ground power equipment, pre-conditioned air and accessories to the aviation industry with a revenue of $213 million (2025) and 220 dedicated colleagues.